Marsh Ad Campaign

We’ve been getting a bunch of emails about the new Marsh ad campaign. I’ve heard this before, from Johnson & Higgins, J&H Marsh and McLennan and Marsh, so I didn’t actually have an real expectations.

I was a bit skeptical about the slogan, “Find the upside”. Post Spitzer there have been plenty of layoffs at Marsh and general poor morale as people leave to other firms, so I envisioned an overworked Marsh broker saying “I got your upside right here…” (use your imagination).

I get The Economist magazine for my world news. I opened this month’s edition and saw three straight pages of Marsh ads. Today on my subway ride in there was a Marsh ad on the subway. Walking to get lunch today I saw a Marsh ad on the side of a phone booth.

I haven’t seen five Marsh ads in the past five years, much less in two days.

Will it work? Who knows? Does it help CS STARS? Maybe not. The campaign doesn’t mention CS STARS, at least not yet.

There’s a big section on Workers’ Comp. You’d think CS STARS might get mentioned. And who’s this guy? They couldn’t do any better? There’s a 44 page white paper that talks about data collection and RMIS but doesn’t mention CS STARS. What’s up with that?