Strange Whisky Ad

I’m ready Sports Illustrated (subscriber since college) and I come across an ad for Canadian Club. The title of the ad is:

Your Mom Wasn’t Your Dad’s First

The text reads:

He went out. He got two numbers in the same night. He drank cocktails. But they were whisky cocktails. Made with Canadian Club. Served in rocks glass. They tasted good. They were effortless.

It ends with the large text:

Damn Right Your Dad Drank It.

The ad has some very old pictures of guys mingling, and in one case kissing, women.

I don’t even know where to begin with how boggled I am by this ad. Imagining your parents having sex is hard enough, they want me to imagine my father being a player before he met my mom. The whole ad campaign is predicated on me thinking my dad was a super cool swinger.

My dad was great and smart and I loved him. But a hip swinger who got chicks is not the picture I have or want. Even if by some strange chance it was true.

Yeah, I’ll be drinking a lot of Canadian Club…