Twitter Business

I’m intrigued by businesses using Twitter to recruit new customers by following you. Not so much the obvious porn stuff, but the businesses that clearly follow you in response to a tweet you made.

It’s happened to me twice in the past few weeks. The most recent followed my tweet about Victoria’s birthday party:

Victoria’s birthday party complete. I’m exhausted. But Otsie Kerplotsie’s magician act was excellent

From this an online Magic store that tweets as @MagicTrickStore started following me. OK, that makes sense. They are keeping an eye on the word magician.

The other one followed my random comment about the France/Ireland soccer match. The tweet was fairly vague:

Another reason to hate the French, but go Slovenia

From that, a Soccer Store that tweets under @u90soccer started following me. What in the world were they searching tweets on, “Slovenia”? (they did have a big upset over Russia). That one surprised me.

I wonder if these techniques work at all. It’s an interesting use of Twitter as a targeted advertising platform.