Google ads vs Bing

After a short period of comparable data (same time frame, same keywords) in a niche market, a quick comparison:

Impressions (number of times our ad was shown)

• Google: 1,122
• Bing: 234

Interestingly, that ratio is pretty comparable to the cost difference. You pay about 5 times as much per click for Google as for Bing (for our keywords – your actual experience may vary).

Since there is much less competition for ads on Bing (again, for our keywords) getting top placement is cake. Which of course drives the lower prices for the ads.

But over this short time frame, the clicks from Google are only twice that of Bing. So while Google is king, you get your money’s worth from Bing…

(note to Microsoft, the above catch phrase is available for a nominal fee)