Vote

Seth Godin says it well:

Here’s the simple math:

If you’re tempted to not vote because of the vitriol or the imperfect nature of the choices, then you’re supporting a downward cycle, in which the candidate who best suppresses voter turnout of the opponent’s backers wins.

On the other hand, if you always vote for the least-bad option, then a forward cycle will kick in, in which candidates (and their consultants and backers, who are also causing this problem) will realize that always being a little less bad than the other guy is a winning strategy. Which leads to a virtuous cycle in the right direction.

Don’t get tricked. Show up.