Millennial Lifestyle Sponsorship

This article argues that “Venture capitalists and start-up founders alike have re-embraced an old mantra: Profits matter”. We’ll see, but it’s an interesting read.

If you wake up on a Casper mattress, work out with a Peloton before breakfast, Uber to your desk at a WeWork, order DoorDash for lunch, take a Lyft home, and get dinner through Postmates, you’ve interacted with seven companies that will collectively lose nearly $14 billion this year.

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You might call it the Millennial Lifestyle Sponsorship, in which consumer tech companies, along with their venture-capital backers, help fund the daily habits of their disproportionately young and urban user base. With each Uber ride, WeWork membership, and hand-delivered dinner, the typical consumer has been getting a sweetheart deal.

https://twitter.com/kevinroose/status/1179155318439153664