Messi not Messy

Good article by M.G. Siegler (who you should follow)

Well, I didn’t see Apple’s long cultivated ‘Services’ narrative going in this direction. Earlier today, it was announced that Lionel Messi, the world’s greatest soccer player,¹ would be leaving Europe behind and joining Inter Miami.² This matters because the biggest name in fútbol (soccer), and arguably in all sports, is coming to America.³ But it also matters because he’s coming to play in the MLS. A league that has an exclusive television deal with Apple. And as such, Apple apparently helped lure Messi over with an extraordinary offer: a cut of revenue from new subscribers to their Season Pass service.

That’s right. Apple is using the world’s highest-profile athlete as lead gen.