I like the NY Times. For all of its flaws, I still believe it is the best newspaper in the country and The Grey Lady is truly “the newspaper of record” in the U.S.
And I am a generally honest person. I’ve even been accused of being honest to a fault.
So why am I stealing the NY Times online?
It’s an interesting conundrum. I have a hard time paying for content on the web because the precedent has been set. I’m used to getting content for free and I expect to see ads.
But the Times is premium content. And I appreciate the quality. Under some circumstances, I’m sure I would pay for this content. Yet I’m circumventing the paywall. Why?
Truthfully, a big part of the reason is how ridiculously easy they made it to get around the paywall. If my favorite musician gave a concert and charged $20 which I would gladly pay, but left the side door to the concert hall open and some front row seats vacant and unwatched, I’m sorry, I’m going in the side door.
It’s bad enough that if you see an article you want to read (all the main pages are free) you can just Google the title and read it via the search engine (yes, there’s a cap on search engine links, but there are lots of search engines). If there’s a columnist you like, you can just follow his/her twitter stream and get unlimited articles via Twitter (no cap on Twitter links that I’m aware of).
But the fact that the NY Times spent $40 million developing a paywall that can circumvented by three lines of javascript is the clincher. As a technologist, that is basically saying to me:
You must pay for the NY Times.
Unless you are stupid.
Dude, I’m not stupid…