McCain needs to figure out this RSS thing

OK, lots of people haven’t figured out RSS. I don’t need a president to understand RSS (though I’d prefer it), but at least the campaign ought to get it.

I was checking out McCain’s and Obama’s web sites. Both are similar. Ask for money, get people to join the team, promote the big themes, have a blog (that someone else writes). The color scheme is exclusively red, white and blue. They are both, interestingly enough, trying to recruit Hillary supporters right on the home page.

But all I was looking for was an RSS feed to see what kind of stuff they push out. I thought McCain was actually more advanced because he lists five different RSS feeds, by category. Iraq, Health, Economy, Spending and Campaign. Obama just has one feed.

But the Obama campaign appears to actually use RSS. I subscribed to the McCain Campaign feed and Obama’s feed. A week later I have one thing from McCain and about 80 from Obama.

Most folks know my politics. This post wasn’t about politics. I just want leaders to get technology.

There’s another RSS feed from the “McCain Report” page (though not listed on the RSS feed page). That actually seems more like the real blog. I’ll try that and see if it’s any better. I’ll report back in a week…