Pandora for Kids

I’ve been liking Pandora more and more. Tonight I created a station for Danielle and Victoria. I just added their Disney favorite singers to the Pandora channel, Mylie Cyrus, Selena Gomez and Demi Lovato. They loved it and we went the whole night with no TV.

I’m not paying for Pandora, so we get the occasional ads. It’s interesting how targeted the ads are. Pandora knows my zip code but the rest it has to infer from the music. When I’m listening, it’s generally jazz. I get ads for MOMA, which makes sense to me. Apparently Pandora thinks that jazz listeners are older Jewish folks, because I constantly get this ad for a Jewish old folks home on the Upper West Side. OK, not a good match for me, but they’re playing the odds, I get it.

But why did my Pandora channel with Disney singers produce ads for Heineken?…